Sr. SEO Manager, Coursera
Aug 2022 - Present
Summary
Lead and execute Coursera’s SEO strategy for online Degrees and online certificates internationally. Manage and monitor implementation of technical and programmatic SEO strategies across Coursera’s domains and subdomains for Mexico, the UK, India, Canada & Australia.
Project Highlights
SEO content increased by 350% MoM, from 20 to 90 articles per month, for a total of 270 new SEO articles by the end of Q1, 2022.
35% YoY lift in traffic and a 63% increase over a six-month period. Revenue from SEO also grew 40% compared to the previous year.
Lead SEO for HBO Max LATAM, Warner Bros. Discovery
Mar 2022 - Mar 2023
Summary
Led the multi-lingual, multi-regional international SEO strategy (English, Spanish & Portuguese) for the streaming platform and its execution across all 39 territories in Latin America and the Caribbean.
Project Highlights
25% increase in organic traffic to the top 5 GEOs in the region (Brazil, Mexico, Argentina, Colombia & Chile) from September 2022 to January of 2023.
39% YoY increase in total organic paid subscribers generated through organic/SEO traffic.
Head of SEO & Inbound, Clip
Mar 2021 - Oct 2022
Summary
Led and scaled Clip ́s SEO program across all business verticals, including credit card readers, point-of-sale systems, card not present, and e-commerce. Built and managed SEO department and initiatives, from commercial strategy in online organic channels to headcount & hiring.
Project Highlights
Terminal punto de venta - Ranked #1 for the most important business vertical for the company (card readers) and increased organic traffic by 27%
Achieved top 3 organic positions for keywords like “tpv”, “terminal bancaria”, and “kit punto de venta”.
International SEO Consultant
May 2017 - Present
Summary
Implemented custom SEO programs catered to niche-specific B2C & B2B businesses. Created, managed, deployed, and led end-to-end content, link building, and technical SEO processes that positively impacted revenue by 25%-100% on time periods no longer than 12 months.
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Pangea Money Transfer (Aug 2022 – Mar 2023): Created, implemented, and scaled SEO content and backlinking strategies for the money remittances company that resulted in an 80% organic traffic growth in a 6-month period and 150% growth YoY.
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Starmark International (Aug 2016 – Jan 2023): Led SEO efforts for the agency's top international clients who comprised 2% of their portfolio.
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4S Real Estate (Mar 2020 - Sep 2020): Trained a team of 20 in-house marketers on SEO best practices that were later implemented within the agency’s real estate clients across Mexico and Latin America.
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Nu Bank Mexico (Mar 2020 – Dec 2020): Advised marketing and product teams on organic strategy during the launch of their credit card in Mexico.
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One Park Financial (Aug 2019 – Aug 2020): Led the bilingual SEO content strategy for the fintech based in Florida and Dominican Republic.
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Nickelodeon Hotels & Resorts (May 2018 – Mar 2020): Led SEO content strategy for the newly launched resort websites in Riviera Maya and Dominican Republic.
SEO Accounts managed as Independent Advisor: Pangea Money Transfer, One Park Financial, 4S Real Estate, Nu Bank Mexico, Nickelodeon Hotels & Resorts.
SEO Accounts managed Through Starmark: University of Florida, Florida Atlantic University, Nova Southeastern University, Broward College, Karisma Hotels, General Assembly, PIE Airport.
Global SEO Lead, Clara
Jan 2022 - Aug 2022
Summary
Created and deployed scalable international SEO setup across Mexico, Brazil, Colombia & Argentina.
SEO & Linkbuilding Manager, Camino Financial
Mar 2020 - Mar 2021
Summary
Managed SEO department and program for LA-based fintech, overseeing technical, on-site, and off-site SEO tactics.
Project Highlights
Generate 86% of total site traffic (200K+ avg. visits/month) which generated around 40% of total monthly revenue for the company by the end of 2020.
Achieved 1st-page rankings for various bi-lingual targeted terms like: small business loans, prestamos personales and capital de trabajo.
Content & SEO Manager (QuickBooks Mexico), Intuit
Dec 2018 - May 2020
Summary
Led planned and executed content initiatives across organic channels including Search (Google, Bing, Yahoo), e-mail Marketing, and social.
Digital Project Manager & Lead SEO, Coru
Dec 2018 - Mar 2020
Summary
Coordinated multiple cross-functional teams as the Company’s lead SEO & SCRUM Master. Main liaison between IT, Design, UX, and Marketing.
Technical SEO Manager, Mod Op
Sep 2016 - Dec 2017
Summary
Created advanced technical SEO strategies and documentation for new and existing agency clients. Delivered SEO audits for large budget prospects for website migration/redesign projects in industries such as government, consumer goods/e-commerce, travel, and entertainment.
SEO Accounts managed through Mod Op: VISITFLORIDA.com, Celebrity Cruise Lines.
Lead SEO - Marketing & UX Strategist, ADT
Nov 2015 - Sep 2016
Summary
Led ADT’s direct-to-consumer (B2C) and re-sellers SEO programs. Led and executed all SEO initiatives and strategies across the company’s corporate website and all its local microsites in the United States, Hawaii, and Puerto Rico.
Digital Marketing Strategist, Johnson Controls
Apr 2014 - Oct 2015
Summary
Assisted in the development, execution, and management of B2B demand generation & marketing automation campaigns targeting enterprise, mid-market, and small business prospects to generate net new MQLs for the security services company.
SEO & Marketing Specialist, Optimum7
Apr 2012 - Mar 2014
Summary
Executed and monitored marketing and custom SEO & SEM strategies for local and international clients in a variety of industries such as Medical, Fashion, Law, Machinery, and Construction.
SEO Accounts managed through Optimum7: Dior LATAM, Florida International University (FIU), Florida National University (FNU).