Asael is a seasoned SEO professional with over 11 years of experience in the field.
He possesses a deep understanding of search engine optimization, having successfully crafted and executed winning SEO strategies for numerous B2C and B2B companies in the US and LATAM. With a proven track record of driving exponential traffic growth, Asael has achieved remarkable results, with traffic increases of 2x, 3x, and even 5x within a year.
What sets Asael apart is his ability to handle large budgets ranging from $300K to $1 million per year.
He has a keen eye for allocating these resources across various marketing and product-focused SEO initiatives, leading to substantial organic growth and contributing millions of dollars in sales and revenue. Asael's expertise spans across diverse sectors, from local tech startups and fintech unicorns to hypergrowth companies and enterprise mammoths in industries like finance, education, health, government, consumer goods, security, SaaS, technology, heavy machinery, fashion, law, real estate, and manufacturing.
about
his expertise
Get ready to meet a productivity junkie with a knack for navigating fast-paced environments. Asael excels in creating and executing bilingual and multi-regional marketing and SEO strategies for both B2C and B2B markets across the US and LATAM. His project management skills are top-notch, and he seamlessly handles agile methodologies. When it comes to data analysis, Asael's abilities shine, as he effortlessly handles both quantitative and qualitative data. Plus, his communication skills are on point, delivering great results in both English and Spanish.
Skills and Industry Competencies
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International SEO, multiregional SEO, and enterprise SEO
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Integrated marketing and multi-channel marketing strategy
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Market research and advanced marketing segmentation
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Lead generation and lead nurturing
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Search Engine Marketing (SEO, PPC, Social) and Paid Search (including display)
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Budgeting and forecasting
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Conversion optimization
Industry Tools and Technologies
Asael is well-versed in a variety of tools and technologies that drive success in the industry, including:
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CMS: Adobe Experience Manager (AEM), WordPress, WebSphere by IBM (WCM), Shopify, Volusion, and Magento
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CRM: Salesforce
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Marketing Automation: Eloqua, Marketo, Hubspot
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Analytics: Adobe Site Catalyst, Google Analytics, Google Adwords, Google Webmasters
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Other: With 15+ years of sales experience, basic HTML/CSS knowledge, and ChatGPT Prompting for SEO, he brings a well-rounded skill set to the table.
Whether you're a startup, a growing business, or an industry giant, Asael is here to help you achieve outstanding results. Don't hesitate to reach out and start a conversation about driving your brand's organic growth in today's ever-changing digital landscape.
Certifications
Google Ads Search Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73416881
Google Analytics Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73414725
Advanced Google Analytics 4 (GA4) - LinkedIn
Google Ads Display Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73476084
Shopping ads Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73546913
Google Ads - Measurement Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 151406985
Google Ads Video Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73571816
Google Ads Apps Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73595908
AI-Powered Performance Ads Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73660293
Grow Offline Sales Certification - Google Digital Academy (Skillshop)
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Issued May 2023 - Expires May 2024
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Certification ID: 73674893
Education
Florida International University - College of Business
2010 - 2012
Triple Major: Bachelor of Business Administration (BBA), Marketing, International Business, and Business Administration
Broward College
2007 - 2010
Associate's degree: Marketing/Marketing Management, General