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asaelurbano.com

What if everyone could find your business online?

Ancla 1

Chilango at heart and proud Golden Panther (Paws Up!)

Asael is a results-driven SEO and search marketing professional specialized in the creation, implementation, and optimization of multi-channel, integrated search marketing strategies for both B2C and B2B environments. With an insatiable curiosity and an entrepreneurial spirit, Asael has cultivated a genuine passion for his career, enabling him to provide consultancy and collaborate with local startups, Fortune 500 companies, and technology giants across the United States and Latin America.

Combining his love for technology, innovation, and international travel, Asael brings a fresh and unique perspective to the business landscape, making him a valuable asset (and secret weapon) for any company aiming to thrive in our fast-paced, ever-changing, and globalized economy.

 

Driven by a mission to make a real impact on the world through his work by facilitating connections between users and brands, Asael's interests extend beyond the professional realm. You can find him immersed in discussions about stoicism, business, technology, contact sports, cars, and football during his free time. However, he also cherishes the moments spent with his family, taking leisurely walks with his dogs, or simply unwinding with a warm cup of joe.

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SEO Services

SEO Packages

SEO Audits

  • Keyword Research

  • SEO Competitive Analysis

  • Linkbuilding Analysis

  • SEO Content Analysis

  • SEO Technical Audit

Enterprise SEO

Product-Centered SEO 

Local SEO 
Entity SEO 

SEO Strategy for StarUps

  • SEO for FinTech

  • SEO for EdTech

Ongoing SEO Services

  • SEO Consulting and Advising

  • SEO Reporting

  • SEO Forecasting

  • SEO Monitoring

SEM
Search Engine Marketing

PPC
Pay per click

EDM
Electronic direct mail marketing

BRANDING
Logo design
Visual brand identity
Web design

Asael's Experience

Sr. SEO Manager, Coursera

Aug 2022 - Present 

Summary

Lead and execute Coursera’s SEO strategy for online Degrees and online certificates internationally. Manage and monitor implementation of technical and programmatic SEO strategies across Coursera’s domains and subdomains for Mexico, the UK, India, Canada & Australia.

Lead SEO for HBO Max LATAM, Warner Bros. Discovery

Mar 2022 - Mar 2023

Summary

Led the multi-lingual, multi-regional international SEO strategy (English, Spanish & Portuguese) for the streaming platform and its execution across all 39 territories in Latin America and the Caribbean.

Head of SEO & Inbound, Clip

Mar 2021 - Oct 2022

Summary

Led and scaled Clip ́s SEO program across all business verticals, including credit card readers, point-of-sale systems, card not present, and e-commerce. Built and managed SEO department and initiatives, from commercial strategy in online organic channels to headcount & hiring.

Brands I’ve Partnered with

Retail & e-Commerce

Check my SEO Journal 

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