Chilango at heart and proud Golden Panther (Paws Up!)
Asael is a results-driven SEO and search marketing professional specialized in the creation, implementation, and optimization of multi-channel, integrated search marketing strategies for both B2C and B2B environments. With an insatiable curiosity and an entrepreneurial spirit, Asael has cultivated a genuine passion for his career, enabling him to provide consultancy and collaborate with local startups, Fortune 500 companies, and technology giants across the United States and Latin America.
Combining his love for technology, innovation, and international travel, Asael brings a fresh and unique perspective to the business landscape, making him a valuable asset (and secret weapon) for any company aiming to thrive in our fast-paced, ever-changing, and globalized economy.
Driven by a mission to make a real impact on the world through his work by facilitating connections between users and brands, Asael's interests extend beyond the professional realm. You can find him immersed in discussions about stoicism, business, technology, contact sports, cars, and football during his free time. However, he also cherishes the moments spent with his family, taking leisurely walks with his dogs, or simply unwinding with a warm cup of joe.

SEO Services
SEO Packages
SEO Audits
-
Keyword Research
-
SEO Competitive Analysis
-
Linkbuilding Analysis
-
SEO Content Analysis
-
SEO Technical Audit
Enterprise SEO
Product-Centered SEO
Local SEO
Entity SEO
SEO Strategy for StarUps
-
SEO for FinTech
-
SEO for EdTech
Ongoing SEO Services
-
SEO Consulting and Advising
-
SEO Reporting
-
SEO Forecasting
-
SEO Monitoring
SEM
Search Engine Marketing
PPC
Pay per click
EDM
Electronic direct mail marketing
BRANDING
Logo design
Visual brand identity
Web design
Asael's Experience
Sr. SEO Manager, Coursera
Aug 2022 - Present
Summary
Lead and execute Coursera’s SEO strategy for online Degrees and online certificates internationally. Manage and monitor implementation of technical and programmatic SEO strategies across Coursera’s domains and subdomains for Mexico, the UK, India, Canada & Australia.
Lead SEO for HBO Max LATAM, Warner Bros. Discovery
Mar 2022 - Mar 2023
Summary
Led the multi-lingual, multi-regional international SEO strategy (English, Spanish & Portuguese) for the streaming platform and its execution across all 39 territories in Latin America and the Caribbean.
Head of SEO & Inbound, Clip
Mar 2021 - Oct 2022
Summary
Led and scaled Clip ́s SEO program across all business verticals, including credit card readers, point-of-sale systems, card not present, and e-commerce. Built and managed SEO department and initiatives, from commercial strategy in online organic channels to headcount & hiring.